Consultoria SEO e marketing digital para otimização de websites

Ao avaliar a estrutura e o layout da página, há uma maneira sutil, mas estratégica, de usar imagens de maneira amigável com o SEO (além das tags ALT) que melhora a classificação da pesquisa, permitindo integrar as mensagens de marketing necessárias. Confuso? Vamos ver um exemplo: Suponha que você opere um site de viagens e […]

Não é tão simples, mas a resposta crua é não! – o envio para o Google não é necessário. A maioria dos motores de busca hoje em dia (principalmente o Google) rastreia e indexa páginas seguindo os links. Usando essa lógica, um único link de entrada de qualquer página já indexada identificará sua página para […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]